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Modera Digital Expertise

Paid Advertising (Google & Meta)

Data-driven performance marketing designed to turn every ad dollar into revenue with precision targeting, high-converting creative, and continuous ROAS optimization.

Tangible Outputs & Deliverables

What We Deliver

Google Ads (Search, Shopping, PMax) Setup & Scaling
Meta Ads (Instagram & Facebook) Precision Audience Modeling
Dynamic Retargeting & Catalog Sales Funnels
High-Converting Ad Creatives & Conversion Copywriting
Server-Side Conversion API (CAPI) & Pixel Tracking
Our Proven Process

4-Stage Execution Methodology

01

Audit & Tracking

Verifying Conversion API integrity and analyzing historical account data.

02

Funnel Architecture

Structuring prospecting, consideration, and high-intent retargeting campaigns.

03

Creative Testing

Systematically testing visual hooks, angles, and copywriting variants.

04

ROAS Scaling

Scaling winning ad sets while actively driving down customer acquisition cost.

Frequently Asked Questions

Client Inquiries

How is ad spend managed?

Media ad spend is billed directly from your corporate card to Meta/Google; Modera Digital charges a transparent management fee.

GET A PROPOSAL FOR Paid Advertising (Google & Meta)

Discuss your brand objectives and receive a tailored quote from our strategy and creative production leads.